Welcoming Change: As I sit down to pen this article, we’re standing on the edge of 2024, bidding farewell to another year and are waiting to welcome 2025. There’s something magical about the turn of the calendar—a collective energy, an air of celebration. Yet, I’ve noticed how quickly that excitement wanes as the first day […]
What is a purpose? Purpose is more than just a goal — it’s the deeper intention behind why we do what we do. I Feel it’s an inner calling, a feeling driven by intuition rather than pure logic. Purpose emerges from a desire to make a difference, to contribute to something bigger than ourselves. For […]
In the journey of Brand Design, every aspect of design communication holds a place of prime importance and becomes the face value of the brand, especially in the fast-moving consumer market Being from a school of advertising, I feel the whole exercise of developing a successful Brand Design is a combination of paying attention […]
Memories are always described as an unforgettable moment of our past which stays with us for longer period of time. Memories emerge unexpectedly, like old friends returning home, bringing with them a flood of emotions and reflections. They are those stored moments, which spontaneously pops up in our mind, unocassionally or unintentionally, and also many […]
In the world of creativity and artistic expression, innovation is the driving force that pushes boundaries and creates something truly remarkable. This Ganeshotsav, our creative agency began a journey of Generative Art, to pay homage to Lord Ganesha in a truly unique way. Lord Ganesha, the god of beginnings, is revered at the onset of […]
When it comes to nature, ‘Becoming Big’ is a natural phenomenon of growth. So I often used to wonder why we feel so stressed and pressurized, when it comes to even just ‘Thinking Big’. Doing Something for the first time is a part of Normal Growth A few days back, we had a brainstorming session […]
Identifying a Company name that sets a right direction for the Company’s goals is the need of the hour for many Startups and traditionally managed Small & Medium Enterprises (SME’s) Like it’s said “The beginning of wisdom is to call things by their right names”, the proverb stand true in all times of life. Naming […]
‘What you breathe, is what you consume and what you consume is what you think and become’ a thought that provoked me to share an experience about how a habit affects one’s relationship and puts everyone’s healthcare at risk. There is this person who belongs to the profession of healthcare advertising, who is a […]
There are only few Advertising Agencies In Mumbai, who will tell you that a brand identity with an appropriate communication line, helps consumers to relate towards the brand in a desired way. Moreover, a proper brand identity, can nurture a major breakthrough strategy for any Small and Medium Size Enterprises, (SMEs) who are suffering from […]
An idea to live in the ‘present moment’ makes us feel complete and brings excitement & Happiness to most of us in a profound way. It’s an opportunity to understand ourselves, our truest feelings, our emotions & thoughts, and it gives us the confidence to live to the fullest. A Story of living in the […]