Is Building A ‘Brand Identity’ Important?
There are only few Advertising Agencies In Mumbai, who will tell you that a brand identity with an appropriate communication line, helps consumers to relate towards the brand in a desired way. Moreover, a proper brand identity, can nurture a major breakthrough strategy for any Small and Medium Size Enterprises, (SMEs) who are suffering from challenges of product establishment, price competition, product reach & customer retention. Let’s see how a ‘Brand Identity’ can play an important role for your business growth.
Your ‘Brand Identity’ should define the purpose of its existence!
A brand identity with a clear purpose helps the brand to establish its fraternity in a desired way. Whether you have a me-too product or a specialized one, your product should have a purpose for being into existence. The sensitivity of your product’s purpose is going to define its life as a brand in the future. Most of the SMEs who have products and services, only want to deal with the purpose of their profits. But today, when almost each and everyone is in the competition, the product owner’s should understand that the purpose should always be beyond the profits. To identify a brand’s purpose, one should have a thought-process that will help him to dig out the brand’s practical, emotional, tangible and intangible differences, which it can or will offer to its target audience. The purpose should craft an interesting image for the brand and register a strong identity in the viewer’s mind. We are one of those Advertising Agencies In Mumbai, who always begin by identifying your brand’s purpose towards its respective community. This helps us to reflect the same in the brand’s identity, such that customers relate and perceive the desired brand image, effortlessly.
Your ‘Brand Identity’ should differentiate your brand from the rest!
A brand identity with a clear positioning will help the brand to differentiate itself from the rest. Today SMEs or any other Enterprises should look smart in every angle of their presentation. While developing a Brand Identity, one should begin by identifying the advantages of their products and their benefits to the respective TG. This information, will always give you an idea of where does your brand stand in the current market scenario. As a Brand owner, it gives us a scope to distinguish and position our brand in the area of trade. A clear positioning will help the Brand to seek the parameters of price competition with regards to the peoples’ interests, demographics and purchasing decisions. We are one of those Advertising Agencies In Mumbai, who help to communicate the differentiating line for your brand. This helps your brand to have a strong brand identity in the respective market
Your ‘Brand Identity’ should be acceptable, both emotionally and logically!
A Brand identity with an appropriate design-thinking helps the audience to relate & accept the brand image and in turn broader its market reach. If a SME or any other Enterprise can speak in depth of their brand identity clearly, it means that they simply have the confidence to address a larger audience. This helps them to maximize the reach of the brand and thereby making it more visible across the market. But, unfortunately, with lesser awareness of brand communication, today brands are suffering to reach to their desired audiences and are not living upto their potential. We are one of those Advertising Agencies In Mumbai, who develop a brand Identity by studying the brand’s potential and the reach it can gain through its presence among the various modes of communication.
Your ‘Brand Identity’ should keep your business alive beyond lifetime!
A Brand Identity’s success is measured by the acceptance, loyalty and market share, it has influenced in its time of existence. The brand’s values, offerings, standards and experience towards its customers, helps the brand to withstand with time. It helps the business to flourish and always gives a scope for product innovation. These all things are connected with Brand Identity. Your Brand Identity, remains in the minds and memories of the audience for longer duration, if ideated aptly. We are one of those Advertising Agencies in Mumbai, who portrays a Brand Identity in such a way that it retains the interest of customers for a longer duration.
Friends, I, Deepak Nanekar, the Strategy Director of a Mumbai based, Award-winning Advertising agency ‘Golden Mean’, would like to hear your observations about ‘Brand Identity’ and its role in making a difference in people’s lives. Please feel free to share, as your sharing can be an inspiration to many!