The idea that had a strong visual appeal and offered an creative experience to the audience. It was eye-catchy and more interactive among the audience. It had a communication that cleverly depicted a problem and solution. The idea was stretchable, appealing and interesting for everyone who came across and moreover it won an International award – Deepak Nanekar

Overall the Idea was well conceptualized, art-directed and executed to communicate the brand’s core message. The idea could position the brand well in the minds of the target. On top it won an award on an International Platform – Asmita D

``We had fun delivering this campaign on Acidity concerns. It was an amazing experience to craft out the frightening postures of food, by which we could co-relate it with the fear caused by food to those suffering from acidity. Though it looked gimmicky, it was a hell lot of efforts to find the right angle, right lighting and right composition. We are proud to bag an award for the same`` – Creative team

``Emotionally, we as a team were quite engaged with this topic, as this was an effort to add happiness to kids lives whose life was at stake. Hence, 'Bunch of wishes' was a well-coined term which helped us to theme various touch points for the event by which we could fulfill kids wishes. Thus it gained a feather in our cap``- Asmita D

``It was all about storytelling and a well supported animation that led us to bag 'Silver' metal. Amazingly none of the agencies won Gold that year in the category. Our curiosity to handle first hand animation, supported us to consciously craft a superior communication. Our research behind the brand science and human philosophy narrated the story well to the TG`` – Asmita D

``The project popped up at the 11th hour and it was an air-tight situation for us, as this was a multimedia project that was to be launched on ‘world foresight day’. The whole team right from the copywriter, visualizer, animator to art director pulled out an excellent piece of work within the said timeline. There was a true sense of team achievement and a collective effort`` – Deepak N

``It as was an era that was stepping towards motion graphics for the healthcare industry. It was a well taken decision by the client and the agency to come up with a motion ad for an eye drops which resulted in high appreciation value among the experts in the industry. It very well showcased the message with proper camera angle and sound. We reaped the fruit in the form of an award``- Deepak N

``It was an gel of 2D and 3D graphic when we directed this creative. We desperately wanted to differentiate among the 'smoking cessation' campaigns going around. Hence we actually constructed a glass made of cigarettes, shot it and edited it with the iceceam top. Our efforts paid off by bagging us an award``- Deepak N

``We had a challenging time to address this communication through a creative piece of art. It was a tricky thought to co-relate it with the advance feature of the brand. At last it was a team effort and a well defined execution which justified the design communication and won an award for us`` – Creative team

``To break the traditional way of thinking ideas for a healthcare brand, was an amazing experience when we executed this thought. With a thoughtful process of aligning the creative message with the brand message, we delivered this idea. It got clicked for us, for the client as well as for the jury`` – Deepak N

``It was an exciting experience when we ideated this thought. We got inspired from the day to day casual thoughts which occurs to mind, when sneezing affects anyone. We reviewed the idea among people with different levels of intellectuality. After seeing the mass appeal of the thought, we rendered the creative and were quite happy to win a award for the same`` – Creative team