A School Advertising campaign was developed by Mumbai Based Advertising Agency ‘Golden mean’. The brief was to re-launch an International School having ICGSE board in the suburbs of Mumbai. The objective of the campaign was to develop a school identity that emphasizes a holistic approach of learning along with the international curriculum and inspire the parents to get their kids to associate with the school. The client wanted us to develop various means of School Advertising, such that the Advertising campaign positions the offerings of the school clearly and communicates that it is a one-of-its kind international approach towards curriculum and growth of the students.
After an intense brainstorming session with the client, we as an Advertising Agency were clear that this School Advertising campaign requires a story that creates curiosity in the minds of the prospects and urges them to take an action in regards to the offerings of the school. The Logo identity of the school was thoughtfully crafted to narrate the story of its offerings and the impact it will make in the lives of the students. Communicating the aspect of being the 1st internationally affiliated school board in the suburbs helped the school to be positioned above the rest. This thought gave us a breakthrough for the campaign. Initiating with teasers to launch event to school brochure, we went ahead to develop a theme based interactive website that clearly communicated the philosophies of the school that they believe in. The user experience of the website guides the user to navigate the website smoothly. Further, we consistently developed creatives that marked a strong presence of the school on social media. We optimized the same for a greater reach and achieved the desired output.
The School Advertising and branding exercise presented the school in a desired manner to the target audience. The client felt the difference of our engagement and involvement as an agency throughout the year. The client further partnered with us to work for another Education institution apart from the existing School Advertising.
