Here was a project of branding and Packaging Design awarded to ‘Golden Mean’ advertising agency by a company called ‘Rokso’ which is into development of construction chemicals. The company claimed to offer a quality which is being delivered by some of the giant companies in its category. The client wanted to showcase a company which is professional in delivering quality products at a competitive price.
As an advertising agency, we helped ‘Rokso’ to position itself as a company offering ‘constructive chemical solutions’. The packaging played an important role in encouraging the visibility of the company. Hence we decided to keep a bold pattern that easily differentiates and registers the Packaging Design in the minds of the TG. We developed a home packaging theme, which was classified in eight different product categories with changes made only in colors.
The Packaging Design stood out identically in the plethora of its fraternity. The audience was able to choose the brand easily because of its bold impact and a strong design registration.
