DailyLife | FMCG Advertising
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Project Description

Here we Golden Mean, acted as the FMCG Advertising Agency for a food production company. The client wanted to establish a range of food products which would encourage daily healthy snacks for food lovers. The client wanted to create its own image that would have a respectable business equity in the near future.
 

Advertising Insight

As the daily food snacks segment is a highly competitive and crowded vertical, we with an approach of an FMCG Advertising Agency studied brands that are new as well as old enough to sustain in this market. Right from their brand names to their looks, we studied different touch points that helped them to gain visibility and acceptability among the audience.
For our client we came up with a Brand name called “Dailylife”, where we coined philosophy that would go effortlessly with one’s daily routine and the offerings of the company. We had developed the packaging design for its ‘Kakhra’ and ‘Papad’ flavour’s, where we set the theme of vibrant and eye catching graphics & info. We shot their different food flavours and showcased them on the packaging. We strategized the initial launch and engagement activities for the brand by setting up small taste-booths and participating in various local exhibitions
 

Benefits Achieved

Being a fresh entrant in the FMCG market, the brand’s packaging made the most desired impact on the minds of the sales people, distributors, retailers and ofcourse the consumers. The packaging had set a professional and delightful visual appeal for the brand’s image. The client got an early response of repeat orders for the brand and the brand rolled out in the market with ease

Project Details
  • ClientVanraj Foods
  • Date2017-10-05
  • DailyLife
  • Categories