Here was a client who was in search of a Branding Advertising Agency to develop an identity for a healthcare project. The project was to develop an identity of a healthcare initiative for diabetic patients. The project was done for a pharmaceutical client ‘Cipla’. The objective was to create a name for the initiative which depicts diabetes and its effects on the foot of the patients.
We as a Branding Advertising Agency came up with a name ‘Rising feet’ that educates patients on causes, effects and treatment of diabetic feet. The Branding of ‘Rising feet’ was well accepted by the client as it depicted a positive message for patients, i.e. to rise in life and keep overcoming challenges of Diabetes.
