Here was a Pharmaceutical Advertising project assigned to Golden Mean Advertising Agency by a pharmaceutical giant, Alkem Laboratories. The project was to develop a creative launch plan for a brand called “Oxtiv AP”. The brand was a me-too combination, which was indicated in acne disorder. The target audience was dermatologists. The USP of the brand was its technology that contributed long-term therapeutic outcomes among patients suffering from acne
We developed a storyline that highlighted the issue of irritation caused due to acne and to solve this issue we communicated the benefit of the technology. We termed the technology As ‘Oxsphere’. The new terminology of the technology helped the brand to differentiate and gain curiosity among the TG. The brand-plan was initiated with teasers, Product detail aid, Gimmicks, Marketing Manuals and many more. We had done an appropriate graphic representation of the technology to demonstrate the benefit of the product
The brand’s USP i.e. its technology was portrayed creatively through different inputs and mode of communication. This process developed a sense of curiosity among the TG to know more about the technology and inturn the brand got an opportunity to stay in front of the TG for a longer time.