Memories are always described as an unforgettable moment of our past which stays with us for longer period of time. Memories emerge unexpectedly, like old friends returning home, bringing with them a flood of emotions and reflections. They are those stored moments, which spontaneously pops up in our mind, unocassionally or unintentionally, and also many […]
Identifying a Company name that sets a right direction for the Company’s goals is the need of the hour for many Startups and traditionally managed Small & Medium Enterprises (SME’s) Like it’s said “The beginning of wisdom is to call things by their right names”, the proverb stand true in all times of life. Naming […]
An Idea of being Fearless, Courageous, Capable & Brave as a woman, inspired us as an advertising agency to craft a communication on the occasion of ‘International Women’s Day’. Here was an idea that when we observed things in detail, it brought positive changes in our lives. I along with my team thought about women, […]
We all have priorities. For some family comes first, for some business, for some friends, for some money and the list goes on and on. With whatever priorities we set, we take actions and these actions later define our results and in a way our Image. Making of an Idea Republic day was about to come […]
A thought of ‘reaching somewhere in life’ has always fascinated me and I am sure it does fascinate many of us. Every year, during the new year’s start, someone or the other begins with a Resolution, (a word which has been overused during new year’s celebrations) to start something and reach somewhere in life. A […]
Brand Building or Branding can be developed for personal image building or for a product promotion. It doesn’t take one big thing to become a brand, but it takes many small things with bigger values to become a brand in the longer run of life. It’s a combination of actions, behavior, communication and feeling, which […]