A Healthcare Brand Campaign executed by the Mumbai Based Golden Mean Advertising Agency for one of the giant pharmaceutical company – Sun Pharma. The brand ‘Montek LC’ is a combination used to treat patients suffering from Allergic rhinitis and Allergic rhinitis along with Asthma. The objective was to develop a campaign that showcases the efficiency of our composition in comparison to those of the competitors. The client wanted the Brand Campaign to express the patient’s concern and emphasize on the role of the combination which helps the patient’s to lead their day-to-day activities with ease
This Brand Campaign was ideated in a way that, it touched various aspects of the brand’s business. The campaign was themed as ‘Stay Fearless’ to inspire the patients to confidently deal with their daily routine. It was communicated with relevant factors to doctors who prescribed other combinations, which helped the brand to prove its strengths over competitors. The campaign also communicated the advantage of combination instead of a standalone molecule, which helped the brand to gain new prescribers. Moreover the theme developed an sense of excitement among the the field force through its various modes of engaging communication
The Brand Campaign was successfully executed by the Medical Representatives during their visits with the doctors. The ease of communication and the visual approach of the inputs helped the brand to depict the relevant information, which striked against competition efficiently.