Here, was a project given to the Mumbai Based Advertising Agency ‘Golden Mean’ to develop inputs for the launch of LED Light series and LED Battens. The brands belonged to one of the most reputed organization “Crompton” in its category. The company had focused towards residential lighting systems. Being a Mumbai Based Advertising Agency we could sense and understand the communication approach needed to promote the brand in Tier 1 and Tier 2 cities. The objective was to develop a communication that attracts and informs the benefits of the products to the respective TG.
As a Mumbai Based Advertising Agency, we had identified the communication and graphic approach for the inputs which these brands needed. We had developed posters and danglers, with an appropriate use of design and info-graphics, such that it clearly showcased the product as well as its benefits.
The output was well appreciated by the client and it appealed to their dealers and mass audience, effectively. The poster and danglers which were displayed in the shops, remarkably grabbed the attention of the viewers.