Memories are always described as an unforgettable moment of our past which stays with us for longer period of time. Memories emerge unexpectedly, like old friends returning home, bringing with them a flood of emotions and reflections. They are those stored moments, which spontaneously pops up in our mind, unocassionally or unintentionally, and also many […]
Here is a story about a boy who, for the first time in his life, went to watch the ‘Dahi Handi’ festival, which we call it here in Mumbai, which is also traditionally known as ‘Gopal kala,’ and globally recognized as the ‘Human pyramid’ festival. It all begins on the auspicious occasion known as ‘Krishna […]
We are ‘Creative beings’ living a Human Story’. Exactly one year ago, our nation embarked on a joyous journey known as the ‘Amrit Mahotsav,’ celebrating India’s year of independence. Flags. Flags and Flags. I personally felt that it was an amazing initiative to enrich the feeling of patriotism amongst the people of India during the […]
When it comes to nature, ‘Becoming Big’ is a natural phenomenon of growth. So I often used to wonder why we feel so stressed and pressurized, when it comes to even just ‘Thinking Big’. Doing Something for the first time is a part of Normal Growth A few days back, we had a brainstorming session […]
Identifying a Company name that sets a right direction for the Company’s goals is the need of the hour for many Startups and traditionally managed Small & Medium Enterprises (SME’s) Like it’s said “The beginning of wisdom is to call things by their right names”, the proverb stand true in all times of life. Naming […]
An idea to live in the ‘present moment’ makes us feel complete and brings excitement & Happiness to most of us in a profound way. It’s an opportunity to understand ourselves, our truest feelings, our emotions & thoughts, and it gives us the confidence to live to the fullest. A Story of living in the […]
An Idea of being Fearless, Courageous, Capable & Brave as a woman, inspired us as an advertising agency to craft a communication on the occasion of ‘International Women’s Day’. Here was an idea that when we observed things in detail, it brought positive changes in our lives. I along with my team thought about women, […]
We all have priorities. For some family comes first, for some business, for some friends, for some money and the list goes on and on. With whatever priorities we set, we take actions and these actions later define our results and in a way our Image. Making of an Idea Republic day was about to come […]
A thought of ‘reaching somewhere in life’ has always fascinated me and I am sure it does fascinate many of us. Every year, during the new year’s start, someone or the other begins with a Resolution, (a word which has been overused during new year’s celebrations) to start something and reach somewhere in life. A […]
Over years of experience of observing people and brands, I felt it’s wise to have a Brand-Story for oneself. In this ever transforming world, it’s important to establish ourselves and our brands with an identity of it’s own. This is possible by creating a Brand-Story that adds value to ourselves or for our brand’s existence. […]