There are only few Advertising Agencies In Mumbai, who will tell you that a brand identity with an appropriate communication line, helps consumers to relate towards the brand in a desired way. Moreover, a proper brand identity, can nurture a major breakthrough strategy for any Small and Medium Size Enterprises, (SMEs) who are suffering from […]
An idea to live in the ‘present moment’ makes us feel complete and brings excitement & Happiness to most of us in a profound way. It’s an opportunity to understand ourselves, our truest feelings, our emotions & thoughts, and it gives us the confidence to live to the fullest. A Story of living in the […]
An Idea of being Fearless, Courageous, Capable & Brave as a woman, inspired us as an advertising agency to craft a communication on the occasion of ‘International Women’s Day’. Here was an idea that when we observed things in detail, it brought positive changes in our lives. I along with my team thought about women, […]
We all have priorities. For some family comes first, for some business, for some friends, for some money and the list goes on and on. With whatever priorities we set, we take actions and these actions later define our results and in a way our Image. Making of an Idea Republic day was about to come […]
A thought of ‘reaching somewhere in life’ has always fascinated me and I am sure it does fascinate many of us. Every year, during the new year’s start, someone or the other begins with a Resolution, (a word which has been overused during new year’s celebrations) to start something and reach somewhere in life. A […]
Creativity is a commonsense. It is a sensible idea. It is a mass communication, both likable and doable by masses. Ultimately, Creativity is Simplicity. India is a country of masses. Different geographies, different languages, different lifestyles form a challenging environment for anyone to communicate universally to these masses. I just wondered some of the […]
Over years of experience of observing people and brands, I felt it’s wise to have a Brand-Story for oneself. In this ever transforming world, it’s important to establish ourselves and our brands with an identity of it’s own. This is possible by creating a Brand-Story that adds value to ourselves or for our brand’s existence. […]
When we grow up as a children, we find humor in small things. Many simple things make us happy and more importantly these simple things help us to understand the big things of life. Like, when we saw our mom hold a scale in her hand and tell us that this is a plane which […]
Brand Building or Branding can be developed for personal image building or for a product promotion. It doesn’t take one big thing to become a brand, but it takes many small things with bigger values to become a brand in the longer run of life. It’s a combination of actions, behavior, communication and feeling, which […]