01. WELCOME TO

GOLDEN MEAN

We are a New Age Advertising Agency. Fast. Flexible. Futuristic. We go the extra mile to understand the brand, dig deeper to get the consumer insights. And then we design communication based on Golden Mean principle.
That’s how we get you the results and win awards too…
If you have a worthy communication challenge, we are the people to call for!

 

Golden mean principle is called the signature of god, as it is omnipresent and found in galaxy, solar system, flowers, plants, human and animal bodies. Great masters have used this principle to design art, architecture and music.

DEEPAK NANEKAR

Director | Strategy and Insights
DEEPAK NANEKAR

DEEPAK NANEKAR

Director | Strategy and Insights

An advertising professional, having 16 years of experience in building brands and nurturing them to grow. If you are in need of a branding solution for an upcoming launch, re-brand or consolidate your market position, Deepak can make a real difference
He is recommended for
  • STRATEGY 85%
  • CONSUMER INSIGHTS 87%
  • BRANDING 82%
  • CONCEPTS 90%

ASMITA D

Director | Communication Design
ASMITA D

ASMITA D

Director | Communication Design

A B.F.A graduate having more than a decade of experience in conceptualizing campaigns and executing them. She has won numerous International awards for her creative excellence. Her ability to visualize the end result of a creative communication has always been her strength
She is recommended for
  • THEME BUILDING 83%
  • DESIGN 90%
  • VISUALIZATION 92%
  • EXECUTION 85%

Vision
To shape this world with a creative experience, which inspires human spirit to aspire, create and reinvent methodologies of prosperity and exponential growth


Mission

To identify and improvise the “image building” of potential prospects by focusing on the need in demand, and accomplish measurable results in appropriate timelines

Mumbai Based Advertising Agency | Golden Mean
11

International Awards

32

Brand Launches

285

Projects Done

03. SERVICES

LOVE TO
DO

Serving creative solutions, that works for our clients is the ultimate “labor of love” for us

BRANDING
BRANDING

Communication solutions that gives you a competitive advantage

EVENTS
EVENTS

Exciting themes and interesting execution that makes your events memorable

CAMPAIGN
CAMPAIGN

Strategies and communication design that gets you desired results

DIGITAL
DIGITAL

Insight based digital and social media campaigns for better visibility and qualified leads

INTERNAL COMMUNICATION
INTERNAL COMMUNICATION

Motivational communication that aligns your company’s first customer, i.e. “your team” with a common goal

FILMS
FILMS

Well crafted stories that captivate hearts and minds

04. LETS CHECK OUT

CASE
STUDIES

We go the extra mile to understand the communication challenge, to cull out the consumer insights.

Results – successful campaigns for our clients.

Client: Opulent | Date: Jan 2015 | Category: Branding

The client is in the distribution of tiles across India that is directly imported from Italy. The tiles are of ultra-high value, interms of quality and price.

The objective was to invite high net-worth dealers from across India to showcase the range which our client had in Mumbai. The task was challenging as it was difficult to gather all these high profile customers and make them spend their valuable time here in Mumbai. Hence we planned up a strategy of how to invite these dealers to Mumbai and make them feel curious to attend our clients exhibition of tiles.

What our client said on the Invite plan:

The Concept was well executed - considering that we have one of the Best in Class products and thus also the most expensive ones

The Design was classy & rich keeping in mind that we operate in a very niche segment targeting mainly high Net-Worth Individuals. We go the desired result with 50% of the invitees attending the exhibition, which was a benchmark in this niche segment. The Exhibition Invite plan were considered different and Exciting in the industry we operate in.

WHAT PEOPLE SAY!

05. AWARDS

HAPPY TO
WIN

“Standing out” is one of our basic creative needs!

Year 2017

Year 2017

Award: Excellence | Category: Launch | The Rxclub, New York

The idea that had a strong visual appeal and offered an creative experience to the audience. It was eye-catchy and more interactive among the audience. It had a communication that cleverly depicted a problem and solution. The idea was stretchable, appealing and interesting for everyone who came across and moreover it won an International award – Deepak Nanekar

Year 2017

Year 2017

Award: Excellence | Category: Advertisement | The Rxclub, New York

Overall the Idea was well conceptualized, art-directed and executed to communicate the brand’s core message. The idea could position the brand well in the minds of the target. On top it won an award on an International Platform – Asmita D

Year 2012

Year 2012

Award: Excellence | Category: Advertisement | The Rxclub, New York

``We had fun delivering this campaign on Acidity concerns. It was an amazing experience to craft out the frightening postures of food, by which we could co-relate it with the fear caused by food to those suffering from acidity. Though it looked gimmicky, it was a hell lot of efforts to find the right angle, right lighting and right composition. We are proud to bag an award for the same`` – Creative team

Year 2012

Year 2012

Award: Excellence | Category: Advertisement | The Rxclub, New York

``Emotionally, we as a team were quite engaged with this topic, as this was an effort to add happiness to kids lives whose life was at stake. Hence, 'Bunch of wishes' was a well-coined term which helped us to theme various touch points for the event by which we could fulfill kids wishes. Thus it gained a feather in our cap``- Asmita D

Year 2011

Year 2011

Award: Silver | Category: Animation | The Rxclub, New York

``It was all about storytelling and a well supported animation that led us to bag 'Silver' metal. Amazingly none of the agencies won Gold that year in the category. Our curiosity to handle first hand animation, supported us to consciously craft a superior communication. Our research behind the brand science and human philosophy narrated the story well to the TG`` – Asmita D

Year 2010

Year 2010

Award: Excellence | Category: Multimedia | The Rxclub, New York

``The project popped up at the 11th hour and it was an air-tight situation for us, as this was a multimedia project that was to be launched on ‘world foresight day’. The whole team right from the copywriter, visualizer, animator to art director pulled out an excellent piece of work within the said timeline. There was a true sense of team achievement and a collective effort`` – Deepak N

Year 2009

Year 2009

Award: Excellence | Category : 3D advertisement | The Rxclub, New York

``It as was an era that was stepping towards motion graphics for the healthcare industry. It was a well taken decision by the client and the agency to come up with a motion ad for an eye drops which resulted in high appreciation value among the experts in the industry. It very well showcased the message with proper camera angle and sound. We reaped the fruit in the form of an award``- Deepak N

Year 2009

Year 2009

Award: Excellence | Category : Advertisement | The Rxclub, New York

``It was an gel of 2D and 3D graphic when we directed this creative. We desperately wanted to differentiate among the 'smoking cessation' campaigns going around. Hence we actually constructed a glass made of cigarettes, shot it and edited it with the iceceam top. Our efforts paid off by bagging us an award``- Deepak N

Year 2009

Year 2009

Award: Excellence | Category : Advertisement | The Rxclub, New York

``We had a challenging time to address this communication through a creative piece of art. It was a tricky thought to co-relate it with the advance feature of the brand. At last it was a team effort and a well defined execution which justified the design communication and won an award for us`` – Creative team

Year 2008

Year 2008

Award: Excellence | Category : Advertisement | The Rxclub, New York

``To break the traditional way of thinking ideas for a healthcare brand, was an amazing experience when we executed this thought. With a thoughtful process of aligning the creative message with the brand message, we delivered this idea. It got clicked for us, for the client as well as for the jury`` – Deepak N

Year 2008

Year 2008

Award: Excellence | Category : Advertisement | The Rxclub, New York

``It was an exciting experience when we ideated this thought. We got inspired from the day to day casual thoughts which occurs to mind, when sneezing affects anyone. We reviewed the idea among people with different levels of intellectuality. After seeing the mass appeal of the thought, we rendered the creative and were quite happy to win a award for the same`` – Creative team

07. CONTACT

KEEP IN
TOUCH

ADDRESS
Karma Stambh Ind. Est., FC-8, L.B.S. marg, Vikhroli West, Mumbai 400 083, India
PHONE
25784420
08. Careers

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